Conny Jasper

Promoting and Marketing Your Art

Posted on: February 16, 2017

Creative work is a business like any other business. However, many artists lack the skills necessary to gain recognition and make sales. They struggle with the various details of marketing and promotion and resign themselves to being starving artists

To be successful, you have to publicize yourself and your work. To make a name for yourself, you have to know and use the right strategies. Just as you plan your creative piece, you have to plan your marketing tactics. Unless you make the effort to reach the right audience and buyers, good fortune will evade you

Van Gogh was an amazing artist, but he sold only one painting in his entire career. Do not let this happen to you. Today, there are hundreds of realistic opportunities out there that you can access and use. To develop your artistic career, you need to know the different steps involved and how to implement them. And you need to know the pitfalls to avoid as well.

The necessary steps include creating and executing an effective plan, researching the art industry, defining your target audience, determining a pricing strategy, knowing where and how to advertise, creating effective marketing tools, producing powerful Internet content, connecting with opportunities for growth, increasing your visibility, and making sales.

By following the right goals and objectives, you can attain recognition and sell your work.


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